“Brazilian companies, such as Next Group, are strengthening strategic partnerships with technology hubs in Cape Verde, aiming to expand into the continental market.”
The global economic scenario is witnessing a strategic shift by large and medium-sized Brazilian companies, which now view the African continent not only as an export destination but also as a hub for direct investment. This movement comes at a time of fierce international competition, with Cape Verde standing out for its stability and privileged location, attracting the attention of holding companies seeking efficiency and innovation.
Cape Verde at the heart of Next Group's strategy
A concrete example of this new wave of internationalization is Next Group, a Brazilian holding company that recently began exploring African markets, with a particular focus on Cape Verde. The choice of the archipelago is no coincidence: the company highlights the legal certainty and the existence of a young and skilled workforce.
The focus in Cape Verde has been on developing partnerships with AfricanDev, a technology hub that connects African programmers and developers with international companies. This collaboration highlights the country's potential to become a digital services center, leveraging connectivity and ease of dialogue between Brazil and the Portuguese-speaking world.
Who is Next Group?
Next Group is a Brazilian holding company that manages a diversified portfolio of 10 companies with international operations. It currently has a physical and commercial presence in Brazil, Argentina, the United States, Portugal, the United Arab Emirates, and, more recently, on the African continent. Under the leadership of President Claudio Santos, the group focuses on internationalization and the search for markets that offer scale and openness to new business models, especially in the area of services and cutting-edge technology.
Expansion of agribusiness and technical cooperation
In addition to the technology sector in Cape Verde, Brazilian agribusiness has strengthened its presence on the African continent through ApexBrasil. Business missions explore opportunities in countries such as Benin and Kenya, but it is in the provision of services and technology transfer that Cape Verde can benefit from its proximity to Brazil, serving as a logistics platform for inputs and equipment destined for the continent.
Editorial Note: The information presented is based on trade mission reports and statements by private sector executives and does not represent guarantees of financial returns for individual investors.
It should be noted that this renewed Brazilian interest in Africa comes after a period of commercial decline. The current recovery is driven by Brazilian companies' need to diversify their markets and by Cape Verde's consolidation as a reliable destination for digital innovation in the region.
Cape Verde 24.info
Source: Economia SP / ApexBrasil.
